Headshots - More Than a Pretty Picture, a woman photographer behind the cameraHave you ever looked someone up on LinkedIn, Facebook, or Google when you’re thinking about doing business with them? Lots of people do. If someone looked you up, what would she find?
• Are your photos current or from 20 years (or 20 lbs.) ago?
• Does your photo reflect the caliber of client you want to attract?
• Is it professionally done?
• Is it branded to easily connect to your business brand?
• Does it stand out from your run-of-the-mill entrepreneur?
• Does is scream that you’re a cut above, and demand attention?
If you can’t give a resounding yes! to all of these questions, you’re due for a new headshot.

3 Tips for Finding the Right Professional Photographer:

1. Choose a photographer experienced in working with women over 30. He or she will know how to pose and photograph you to show off your best features. Makeup and lighting play a role, in addition to Photoshop. That “last 10 pounds” is not a valid reason to put off great photos that will boost your business image and brand!

2. Hire a pro, not your friend with a nice camera. Just as you want an experienced attorney, bookkeeper and physician, you will benefit from a professional photographer. We’re all familiar with the adage, “You get what you pay for.” If you’re going to invest, do it right – be sure you have the right clothes, camera-ready makeup, and someone experienced who can make you feel comfortable and guide you through the process. It may cost a little more, but the results will be longer-lasting and garner the attention of your ideal client.

3. Hire a photographer who understands business and how you’ll leverage your images in business. The key is to capture you, your personality – not just a likeness of you. The message conveyed through your image is so important. Photographers who fire off 10 quick shots in five minutes don’t allow you to relax and be “you.” If you’re a fun-loving person who wants to attract clients who like fun, you don’t want to come off as a stodgy fuddy-duddy. Be sure to choose a photographer who goes deeper than just “pretty pictures with a nice camera.”


About Your Columnist

Stefanie Blue, headshotStefanie Blue is a featured columnist for Women Taking Charge, the official blog of Connected Women of Influence, where she covers the do’s and don’ts of photography. A portrait and branding photographer based in Southern California, Stefanie has worked with authors, speakers, coaches and professionals in many industries across the country and internationally. She is known for putting her clients at ease, providing reassuring guidance, and creating tailored sessions that bring out her subjects’ personality to visually represent their brand. Stefanie is the owner of True Blue Portrait.

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