People often seek out a photographer when they realize (or someone tells them) it’s high time to get a “professional” photo for LinkedIn. They often see LinkedIn as the only reason they need an image.
However, those who are rising in the ranks in the corporate world are often asked to demonstrate mastery over their subject or to demonstrate leadership skills – and that typically translates into facilitating meetings, leading trainings, or even speaking on behalf of the company.
Those who are small-business owners (or solopreneurs) are the face of the company and will be in the public eye even more.
Here are five ways to use your images beyond your LinkedIn profile picture:
1. Programs. Conferences, summits, workshops and more all produce digital or printed programs or agendas, often including photos of the presenters. You can build credibility and trust with the audience before they even see you take the stage by having a dynamic image that captures their attention.
2. Magazine articles. As your business is growing and you’re becoming a leader in your industry, you may choose to submit an article to a magazine. It’s an excellent way to showcase yourself as an expert in your field, and a quality image shows you’re at the top of your game, and your business is worth a second glance.
3. Banners. Many business owners and companies exhibit at trade shows. If you’re the face of your company, a well-designed banner with your image can attract prospects to your table to learn more about you, your business, and what product or service you provide.
4. Book covers. You may have heard that the book is the new business card. To set yourself apart from the competition, a book can showcase your expertise in your field and help you get additional speaking opportunities. Despite what our mothers said, many people do judge a book by its cover! Great design and an eye-catching image of you on the cover, the back, the book jacket or even on a bookmark will stand tall with the judges – and get your book picked up and not passed over!
5. Speaker one-sheets. As your career advances or your business gets noticed, you’re likely to be asked to share your knowledge or inspiration with others. A speaker one-sheet with an impactful image of you, along with your speaking topics, will make it easy for people to visualize who you are, what you’re about, what you can bring to their audience, and what type of energy you’ll bring to their event.
Show the world you’re ready to bring your “A” game! Go beyond the LinkedIn profile, and elevate your brand!
About Your Columnist
Stefanie Blue is a featured columnist for Women Lead, the official blog of Connected Women of Influence, where she covers the do’s and don’ts of photography. A portrait and branding photographer based in Southern California, Stefanie has worked with authors, speakers, coaches and professionals in many industries across the country and internationally. She is known for putting her clients at ease, providing reassuring guidance, and creating tailored sessions that bring out her subjects’ personality to visually represent their brand. Stefanie is the owner of True Blue Portrait.