About the Show

Making connections in business is critical to our professional success. And although technology offers us many online lead generation options, it is only the beginning of the business to business cycle. Building relationships from the inside out and cultivating long term loyalty is still a must in today’s competitive world. So, how and where do you go to meet the right kind of people to match your business needs? Join us today for Women Leading the Way Radio as Deanna Potter, your host of Sassy Sales & Business Development, interviews Judi Reynolds, Director of Business Development for Corporate Alliance.


About Your Host

Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets. She is currently the Owner of Potter Coaching & Consulting and uses this back-ground to challenge business owners to maximize their potential through systems that focus on bottom line profits.


 

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“I thoroughly enjoyed your meeting and agree, the caliber of the group was several notches above the typical networking events. The women made efforts to draw one another into the conversations and are generous in sharing their knowledge and contacts. Kudos to you for starting and maintaining such a quality organization!”

Teri Hudson – Senior Vice President
Capital Bank

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