Join us today on Women Lead Radio as we interview Debbie Wright, Owner of MOTEC Auto Care.
How many times as women have we taken our vehicles to an auto repair shop only to feel like the guy behind the counter is speaking a foreign language? Not many of us took auto repair training in school. The auto business has changed, and Debbie Wright is right in the middle of it. She bought MOTEC Auto Care with little or no knowledge of repair, but she understands marketing. She has aggressively gone after the fleet market to capture consistent, ongoing repair work. She hires the mechanics, but shares with other women the essentials of taking care of our cars so we can speak the “right” language. She has even stepped right into the good ol’ boys network by being a member and on the board of the local automotive association.
About Your Host
Barbara Eldridge is your host of Trend Setting Women, a show that is intense, informative and always interesting. Trend Setting Women focuses on showcasing women owners who play the game of business and never give up. Currently, Barbara is the President & Founder of Mind Masters, an organization for entrepreneurs to master the challenges they face in an ever-changing market place. For more than twenty-five years Barbara has been contributing to other people’s business success. Her many years of experience in the corporate world provided her with knowledge, insight and presence to help thousands of entrepreneurial men and women nurture their business ventures into thriving successes.
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