About the Show

We’ll ask Kelly – entrepreneur, CEO, brand strategist, identity and messaging expert, and author of The Brand Guide, What is branding really? How can someone who is looking for a branding expert know what to look for? If someone is just starting off or if they are at a point in their business and they know they want to re-tool… what would you say are the first three things they need to do? How would someone go about determining if their brand is truly on point or not and what would you say to someone who has the quality problem of making money in spite of their brand being off? Kelly Lucente is the founder of Re-Tool Marketing and creator of Brand-os-ophy, which includes a client only portal where she shares the ‘best of the best’ that we also call her ‘secret sauce’ where she dives into the science of brand.

About Your Host

Shawn Marie Turi is your host of Business IS Personal: (What you do and WHY you do it… MATTERS!) , a show focused on interviewing remarkable professional women and entrepreneurs who are doing what they love, kicking ass and believe that ‘Business IS (in fact) Personal’…and what we do, how we do it, and most importantly, why we do it really does matter! Shawn Marie is the Founder of SMTi, a full-service brand integration, online marketing solutions, business coaching, traditional design and website development firm.


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