About the Show

You know the moment… when you realize you are great at what you do but miserable doing it.  You realize that if you stay you may never get out. You ask yourself “What will I have to sacrifice to stay?”  vs.  “What will I gain if I take the chance to go out on my own?”  The number of $10-million-plus women-owned firms increased by 57% in 2013.  More and more female business owners are clear on the fact that they are ready and willing to take the reigns and invest in themselves first.  The key is understanding that fortune is more than money and how it is defined is different for each of us. Kristen Roberts, Founder and Managing Attorney of Trestle Law specializes in Trademark and Copyright Law and will share with us her experience, techniques, and philosophy on how she has thrived in a male dominated industry and took the leap from a traditionally structured law firm environment to establish her own business on her own terms.  A business, which empowers and supports the aspirations of other professional female entrepreneurs.

About Your Host

Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets. She is currently the Owner of Potter Coaching & Consulting and uses this back-ground to challenge business owners to maximize their potential through systems that focus on bottom line profits.


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