Women Leading the WayJoin us today for Women Leading the Way Radio as we interview  Sandra Greefkes, Management Consultant and Vice President of Filigree Consulting.

Whether you are an entrepreneur or a member of a fortune 500 company, you understand that referrals are a critical piece of growing a prosperous and profitable business. The question that often plagues businesses are whose responsibility is it – sales or marketing? And what is the best method? Referral based business strategies when executed with a systematic process and the right technological approach can reap great rewards for any business looking to thrive and out perform its competition.

Sandra works with organizations to create economic opportunities through commercialization and product definition activities, social business approaches, customer experience management and research based content strategy. She has over 15 years of experience working with brands such as AT&T, TELUS, Microsoft, Cisco, SMART Technologies and IDC. Sandra will share with us her experience, techniques, and philosophy on how to implement and maximize referral based business strategies that work in today’s competitive world.


About Your Host

Connected Women of Influence Member Deanna PotterDeanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets. She is currently the Owner of Passionate Profit Plans and uses this background to challenge business owners to maximize their potential through systems that focus on bottom line profits.


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