About the Show

Whether you are an entrepreneur or a member of a fortune 500 company, you understand that referrals are a critical piece of growing a prosperous and profitable business. The question that often plagues businesses are whose responsibility is it – sales or marketing? And what is the best method? Referral based business strategies when executed with a systematic process and the right technological approach can reap great rewards for any business looking to thrive and out perform its competition. Sandra Greefkes, Management Consultant and Vice President of Filigree Consulting works with organizations to create economic opportunities through commercialization and product definition activities, social business approaches, customer experience management and research based content strategy.


About Your Host

Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets. She is currently the Owner of Potter Coaching & Consulting and uses this back-ground to challenge business owners to maximize their potential through systems that focus on bottom line profits.


 

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Capital Bank
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