About the Show

Sales cycles vary from industry to industry but all businesses face the challenge of creating a steady stream of leads so that revenues consistently flow. But the Bottom line is that clients come and go. So, how do we become masters of business development? By asking those who do it best! Join us today for Women Leading the Way Radio as Deanna Potter, your host of Sassy Sales & Business Development, interviews Jessica Yaffa, Director of Community Education for Practical Recovery. Jessica will share with us her experience, techniques, and philosophy on how she generates leads, the challenges she faces, and how cultivating relationships in business has helped her to build her professional success.


About Your Host

Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets. She is currently the Owner of Potter Coaching & Consulting and uses this back-ground to challenge business owners to maximize their potential through systems that focus on bottom line profits.


 

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