About the Show

Business development has become one of the most misunderstood terms in the world of business.  Ask 10 different “Heads of Business Development” and you may get 10 different answers.  So we asked, “what’s the deal?!” Join us today on Women Leading the Way Radio as we interview Michelle Bergquist, founder of Connected Women of Influence, an organization comprised of B2B professionals throughout Southern California. We’ll ask Michelle what causes all the confusion and why do different industries see business development so differently.  She will share her XX years of experience from the world of banking and help us to finally understand what business development really is and why it is so important.


About Your Host

Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets. She is currently the Owner of Potter Coaching & Consulting and uses this back-ground to challenge business owners to maximize their potential through systems that focus on bottom line profits.


Become a Radio Show Guest!

Interested in becoming a Women Lead Radio Show guest? If you are a woman who leads, an author or professional who has business expertise and/or experiences to share with other women leaders, we’d like to hear from you!

Apply Here to Become a Radio Show Guest

 

Interested in Learning More About Connected Women of Influence?

Click Here to Be Invited as Our Special VIP & Guest to a Future Event!

 

Interested in Becoming a Member of Our Professional Community!?

Click Here to Apply for Membership!

“I thoroughly enjoyed your meeting and agree, the caliber of the group was several notches above the typical networking events. The women made efforts to draw one another into the conversations and are generous in sharing their knowledge and contacts. Kudos to you for starting and maintaining such a quality organization!”

Teri Hudson – Senior Vice President
Capital Bank

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