We often assume that doing a good job is enough. Enough to be recognized, enough to be promoted, and enough to be appreciated. Frankly, it’s not good enough anymore. You need to work at “tooting your own horn.” Many of us are turned off by someone who brags about themselves…that’s not the type of horn blowing I’m talking about. To create a musical melody of accolades for yourself, here are 3 small steps to start actively marketing your value – the incredible, stupendous YOU!
1) Actively Market Your Accomplishments. Many organizations have a public newsletter and website to display good news stories. When was the last time you submitted something? When CWI asks for a good news story, do you think “sorry…too busy” or “I just don’t want to brag.” Get those thoughts out of your head! Write a list of accomplishments since starting your business and some recent achievements in the last year. When that request comes around, you are ready to go. Submit something from that list. If people are asking, and you aren’t sharing, then you are missing a huge freebie opportunity!
2) Accentuate the Positive. Each of us have our personal strengths and tasks that we do really well. Put your efforts toward making that your “sweet spot.” In other words, become the best you can be in that one activity and become known for it. Olympic athletes do it all the time – choosing the sport or activity in which they can be the world’s best. When the grisly old cowboy Curly, played by Jack Palance in the movie “City Slickers” discussed the meaning of life with the character played by Billy Crystal, he said “it’s one thing…and you stick to that.” You can choose to be good at a lot of tasks, or “best in class” in one that will make all the difference for your personal reputation.
3) Get Others to Brag about You. Many of us have a page on LinkedIN, Facebook and maybe a YELP Page. Each has a place for customers to write recommendations about your services. Don’t be shy, many of your customers would be happy to give you kudos. Send a light and friendly email such as “Can you do me a huge favor? Many of my potential customers start at my LinkedIN site to make a decision to hire me. Would you be willing to write a word or two about what you thought about my service?” And provide the direct link. If applicable, offer to do the same for them…it’s a two-way street.
“Tooting Your Horn” is crucial to selling your value and establishing your reputation. Start creating a symphony that is your own!
About Your Columnist
Tammy Rimes is a featured columnist for Women Taking Charge, the official blog of Connected Women of Influence, where she covers how anyone can become spectacular at what they do. Tammy Rimes owns Hacienda de las Rosas Winery, featured on the front page of USA Today, and winner of the 2014 San Diego Reader’s Poll of Top 5 Wineries in San Diego County. Tammy is the author of “Drink Fine Wine…Ride Fine Horses – Leading the Life of Your Dreams,” a book that provides a fun and informative guideline on how anyone can begin their own dream life.